Get Your Music Heard - The 4 Elements of a Great Pitch
If you’re an independent artist, you’re probably having to pitch your releases to music supervisors, playlist makers and bloggers all the time and if you’re anything like most other artists, you’re probably getting ghosted more often than not. This is totally normal, but in this post I thought I’d share the four key elements of a great pitch, so that you can turn more of those submissions into amazing opportunities for your music.
1. A great first impression.
Curators in the music industry are receiving shed loads of emails every single day from artists just like you. On a normal day, they probably don’t even have a chance to read every pitch, let alone listen to every song that’s sent their way, so you need to make sure that you’re grabbing their attention from the word go. Everything from your subject line, to your email sign off should be meticulously thought out to make sure you’re getting the response you want. Remember, your pitch is going to be read by a human being. We are, by nature, emotional creatures, so you need to trigger the reader’s emotions right away and inspire them to listen to your track. For example:
“Joe Blogs is a 23 year old indie folk artist from London” - So what? This is not interesting in the slightest - remember you’re not filling out a doctor’s form, you’re trying to inspire somebody to listen to your music.
Just a simple rewording can make that little bio way more interesting:
“Joe blogs is an impassioned songsmith from London making ethereal, heartwarming indie folk music.” - To the right person, this is going to sound much more exciting and like something they want to check out for themselves.
Make the what clear, but focus on why they should give you their attention throughout your pitch. Why should people care about what you’re doing? What excites somebody in your niche? This isn’t about you, it’s about the reader and what you can offer them.
2. Social proof
Social proof is important when you’re marketing anything. If your last single got played on BBC Introducing, if you just played at a major festival or if you have an amazing quote from an industry curator about your music, let people know. You should be telling the reader that other important people like your music, so they should too. Don’t just reel off achievements though, keep this to one or two nicely worded and woven in pieces of social proof. For example:
“After being championed by BBC Introducing with his last release, Joe Blogs is back better than ever with his new single”
3. Make the key information impossible to miss
What do you want from this pitch, when is the song out, where can they find out more about you and how can you be contacted? This information should be impossible to miss, so sum it up as clearly and as concisely as you can after you’ve grabbed the reader’s attention. Here’s an example of what I mean: “The single is out on 22nd July 2022 and I think it would be an amazing fit for your Fresh Finds Indie Folk Playlist. If you’d like to find out more about me, you can find my complete press kit at *insert website link here* or attached to this email. If you’d like to contact me, the best way to get in touch is via email on email@example.com”
4. Keep it short and snappy
The key to a great pitch is to cram as much excitement into as few words as possible. The people reading these are extremely busy, so a long email that tells your life story just isn’t going to be read. Similarly, a short, but unclear pitch that leaves the reader needing more information is probably going to be pushed aside. You need to put all of the key details (and only the key details) into a small, digestible, but very exciting pitch.
Writing the perfect pitch is a bit of an art form, but the more practice you put in the better you’ll get at writing them and the more you’ll understand what works and what doesn’t in your particular niche. It’s a good idea to spend 10 minutes every day submitting your music to a new playlist or blog, so I’d encourage you to try adapting and fine tuning your pitch every week to figure out what works and what doesn’t. If you can do that, your opportunities will be multiplying in no time!